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Richard Wiseman, a British psychologist, suggests 15 ways to improve your personal charisma and create positive personal impact.

1. Assume every person you meet is important, and treat him or her as such.
2. Shake hands strongly and firmly and, even better, say something positive while doing so.
3. Keep an open body posture, with your hands away from your face while speaking.
4. Stand up straight and tall, but not rigidly.
5. When speaking to a group, speak conversationally. Do not read from a script.
6. Take the time to remember people’s names, and use them in conversation.
7. Look at the color of people’s eyes. They will notice the extra attention you’re giving them.
8. Compliment people sincerely and freely.
9. Notice and acknowledge other people’s strengths and accomplishments.
10. Use pauses while you speak to create emphasis.
11. Take care of your outside appearance; look your best.
12. Smile, ideally a little bit longer than the person at whom you’re looking.
13. Hear the emotions in people’s words, and respond to them.
14. Use positive body language. Maintain eye contact, briefly touch people on their upper arm, and moving around while you speak.
15. Be genuinely interested in those around you. Ask them their opinions, inquire about their life and interests, listen and don’t interrupt.

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Here are a few other tips to help you stand out from the crowd in a positive way and increase your chances of having an impact on people, particularly in an interview or professional situation.

1. Be aware of your online presence
Access to social media profiles makes it very easy for people to form a judgement about you before you’ve even met. Your reputation really does proceed you. Your social media profile is your personal brand, so Google yourself and make sure you’re happy with the results. Does your online brand reflect what you would like the world to think about you? Would you be happy for your future boss to see those photos that you happily made public on Facebook while out on the lash last summer? Your online reputation is yours to shape, so take control of it.

2. Don’t use jargon, tell stories
People use jargon when they want to prove that they know more about something than their audience does. It’s a very selfish way of communicating authority. What they’re saying is: “if you understand the complicated language I’m using, you’re as intelligent and knowledgeable as I am. If you don’t understand, you’re not one of us.” Jargon is alienating. It creates distance between the speaker and the audience.
Storytelling is much more compelling than jargon. Conveying a message using personal anecdotes and examples helps the audience to create a mental picture and builds empathy. If you’ve ever watched a TED talk, you’ll see the speakers communicate with passion and enthusiasm. They use simple terms and tell stories.

3. It’s not what you say, it’s how you say it
According to research by Albert Mehrabian, a professor at UCLA, content is the least important aspect of good communication and influencing skills. People are more likely to believe a poor argument that’s well presented, than a good argument that’s poorly presented.
Don’t you just hate it when people go up at the end of their sentences? When every sentence becomes a question? It’s called the Australian question intonation and it makes people sound unsure of themselves? It also imposes an unnecessary question at the end of the sentence which means the listener doesn’t get any closure? Annoying isn’t it.
Pitch is also important. Margaret Thatcher famously saw a voice coach when she became an MP. We are hard wired to tune into lower frequencies, which means that very high pitched voices can come across as slightly hysterical. We’re more likely to trust a lower pitched voice. Poor David Beckham.

4. Listen
Dale Carnegie, the author of the classic book ‘How to Win Friends and Influence People’ said “you can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.”
People want to be feel appreciated and the best way to demonstrate that is to really pay attention to what people say. If you interrupt conversations you are sending a message that you’re not interested in what people are saying, and that you think you’re more important than they are.

5. Dress the part
The golden rule when meeting people in a professional situation is to dress for where you’re going, not where you’ve been. If you want to become a leader in your organisation, dress like the leaders. If you’re going to meet a prospective client, dress like them. Appearing dishevelled or dressing too casually for your audience can come across as disrespectful. If you’re unsure, a suit is the default setting – you’re much better off being overdressed than underdressed. Even when our candidates go to interviews with companies that dress casually, we advise them to dress for a professional environment.

6. Manage your emotional state
If you’re anxious, you make your audience anxious and they will find it difficult to process what you’re saying. The simplest way to overcome anxiety is to force yourself to smile. Smiling changes our brain chemistry, releases dopamine, endorphins and serotonin which helps fight stress, lower our heart rate and blood pressure and lift our mood.
Smiling is contagious and is a powerful way to influence and have a positive impact. Carnegie said “when dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion.”

7. Manage your physical state
Stay still! If you fidget, shuffle papers, scratch, shift in your seat, you’re creating a distraction from what you’re saying. Fidgeting makes people look nervous or unprepared.
Stand with your big toes pressed firmly into the ground and stand with your shoulders back. This is a posture which triggers a boost in testosterone and lowers cortisol, which is released when you’re stressed.
Making eye contact demonstrates your ability to connect with other people and shows them that you are focusing on them and listening. If you want everyone to focus on you, the best way to do it is to focus on them.
A strong handshake is really important for making a positive first impression. A limp handshake feels creepy, a ‘ladylike’ handshake – when people just take hold of your fingertips – is unprofessional and lacks authority. Go for the space between the other person’s thumb and forefinger and hold on! But don’t be a bone-crusher.

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